Outbrain is seeking an entrepreneurial Director of Research & Insights ready to make a significant difference in digital marketing. This role will focus on leveraging Outbrain’s massive amounts of data to help Publishers, Marketers and Agencies better understand the value of Native content recommendations through Outbrain.
As Director of Research & Insights, your primary goal will be transforming Outbrain user data into clear, valuable, and actionable insights for Brands and Agencies. You will be responsible for building senior level relationships with Marketers, as well as, closely collaborating with Outbrain’s Marketing, Product, Business Intelligence, Sales and Account Management teams to build internal and external infrastructure, processes and deliverables.
Your first year should look like this:
In your first month, you should find your bearings and conduct a deep dive into the Outbrain platform with a specific focus on the platform’s data and analytics capabilities. Working with a consultative approach, you will begin developing strong relationships with key Marketing, Product and Sales colleagues in order to identify and translate business requirements into an annual research agenda that supports the strategic imperatives for the business.
After three months, you will be an expert in Outbrain’s data and analytics capabilities, and have a clear understanding of our position within the digital landscape. You’ll be able to assess the availability of existing data/insight information (internal and external), as well as, identify research solutions to address knowledge gaps. You’ll begin to autonomously scope and implement appropriate research projects accordingly. Concurrently, you’ll closely partner with Marketing, Product and Sales teams to infuse more Outbrain data and insights into the internal platform development process and our external relationships with Brands and Agencies, enabling greater success for their campaigns.
After six months, you will establish a research and insights capability for Outbrain that dives deeper into customer behavior and needs, market and cultural trends, product landscape and feature recommendation, as well as, campaign measurement/ROI. You’ll also define a framework that feeds these pro-active insights to rest of the company. You’ll work closely with Product teams to develop data-driven Outbrain products, capabilities, and methodology; and you’ll contribute to setting the strategic direction, goals and vision for Outbrain products as they relate to data and insights for Brands and Agencies.
When you finish up your first year, you’ll be an essential part of Outbrain’s Product Marketing Team having designed and developed research programs that can unlock new growth opportunities for Outbrain, as well as, our customers and their businesses. You’ll also establish Outbrain as an industry thought leader in digital measurement and analytics by helping develop compelling, insight-driven narratives for main industry and customer events.
What you’ll need to be successful:
You’re intellectually curious, self-directed, and highly driven with an entrepreneurial mindset
You have a passion for digital measurement and analytics with a demonstrated deep expertise in marketing analytics, digital marketing, attribution, and ROI measurement (including brand lift studies and media mix modeling), marketing automation, social media analytics, etc.
You’re masterful at analyzing and making meaning out of data, particularly with your ability to inspire and influence others to act on the findings you uncover. In fact, you have a portfolio that includes examples of leading strategic quantitative research with significant business outcomes.
Transforming data into actionable insights and compelling, storytelling presentations is an art form you’ve perfected and is second nature to you.
You clearly can demonstrate thought leadership in digital measurement and data analytics, that allows you to build trust with and earn respect from key internal stakeholders and external customers.
You’re an expert at managing first and third-party research and tools; and have strong analytical skills that include the ability to see granular as well as big-picture issues in the data.
You’re a project management and organizational wizard who can effectively lead complex, multi-country and multi-partner research projects across time zones and cultures with ease.
You have 8+ years professional experience, ideally at an ad tech company, quantitative research company and/or media agency with a deep appreciation for digital media and measurement.
You have at least a Bachelor's degree in Consumer Behavior, Psychology, Marketing, Statistics, or related field; but ideally you have a Graduate degree in marketing, market research, psychology, sociology, anthropology, or related field, with a strong preference for someone with an MBA or MMR with a focus on big data analytics.
Steve Strauss, The SelfEmployed.com & Senior Small Biz columnist, USA TODAY, took the Great Outbrain Challenge.Read On
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